The Beverage Packaging & Promotional Campaign Project gave students a chance to sink their teeth into some beverage branding, or to re-think an existing brand of beverage, either alcoholic or non-alcoholic. It gave illustrators a chance to showcase their talents in application. The accompanying promotional campaign also gave students the opportunity to consider how marketing strategy works in developing a creative approach that will connect with their target audience.

Check out some of the best projects from Vida Jurcic’s 2nd Year Design Studio I class. Shown above: Alpenglow Winter Ale packaging by Mena McGill.