Launched in 2014, the Bachelor of Design in Visual Communication is a 4-year degree program with exciting career outcomes for a new generation of creative professionals. The curriculum is rigorous and industry-focussed; students graduate with highly relevant knowledge and skills.

The degree replaces, and builds upon, the successful IDEA (design and illustration) diploma program, which has gained a reputation throughout Canada for effective, career-ready graduates. Our students win many industry awards and scholarships every year. New for the degree are opportunities to specialize in branding, illustration or interactive design beginning in third year, and a two-month practicum in fourth year. All-day classes in dedicated studios provide students with an intense learning experience, a close peer-support network, and a high level of faculty feedback.


Students in first and second year have personalized desk spaces. The cost of laptops, cameras, professional association memberships, colour printing, an art materials kit, and other tools are built into tuition fees. Entry is competitive. Portfolio reviews, interviews, and tests of drawing, writing and creative abilities form part of the selection process.


Students become part of a close-knit cohort as they move together through the program. The commitment level is high, and the IDEA School of Design supports this commitment with dedicated labs and professors who go the extra mile for students. This makes for a distinctly demanding – and rewarding – learning environment. Students are expected to work long hours and to become totally immersed in developing skills and learning new ones in a professional, collaborative studio environment. The reward is that graduates are superbly trained, highly employable designers and illustrators, ready to begin successful and exciting careers in the creative industry.

Visit our program information site



Grads are working in a wide range of fields in both the public and private sectors, such as:

  • communication design
  • illustration
  • advertising
  • branding
  • interface and UX design
  • book and editorial design
  • publishing
  • marketing
  • in-house design
  • fine art
  • digital media
  • environmental design

Graduates are highly sought-after in the industry and can be found in many top studios and agencies, both in Vancouver and around the world. Others form start-up companies or enjoy their own freelance practices. Vancouver companies that employ our grads include: