Graeme Jack – Advertising Art Director at Wasserman + Partners
What did you do after graduating from IDEA School of Design in 2005?
After graduating the IDEA program I had some tough choices to make. Deciding what my first experiences would be after school would determine where I’d end up, who I would learn from and what type of work I’d be doing. I wanted to try everything and most importantly wanted to create things I would be proud of. I took a job as a designer at a small shop and got my first break doing ad campaigns. I was hooked.
The following year I began working as an Art Director at Wasserman + Partners Advertising Agency. I made the most of my first opportunity and created a campaign for Drinking Driving Counterattack. It was a great experience and did very well. I was fortunate enough to work with talented people that grew my passion and helped me decide what I wanted to pursue.
The latest edition of the Return-It Gang have come back for a whole series of new animated TV spots. We wanted to make these commercials quick hits of humor that will remind people to recycle throughout the year.
What type of projects are you currently working on?
I will be directing another commercial before Christmas so the preparation is beginning. I am also working with a great 3D artist for another print piece for WorkSafeBC. Generally, I work on TV or online advertising but it ranges from branding projects to anything else I’m able to imagine.
Please tell us about the awards you won at IDEA or after
In the IDEA program I received the Millennium Scholarship. Right after graduating I won a couple Applied Arts Awards for self promotion. I was featured in Communication Arts for a suicide prevention campaign and was featured on the cover of a packaging and design magazine in China.
What are some of the more memorable highlights from your time at IDEA School of Design?
I really enjoyed painting and illustration classes with Kiff and Fred. I learned so much about colour theory and painting which actually applies really well to colour grading for TV. It’s crucial to have that experience and knowledge because in many ways it’s just like painting and really trained my eyes and brain.
Where do you see yourself in the next few years?
I would like to continue directing and pushing myself further and seeing where that takes me. Creativity is a muscle, it gets better the more you use it. Even the work I did last year, I am proud of, but this year I know I could do it better because I know so much more now after actually having done it. Isn’t that always the way?
What advice would you give to our current students or anyone considering applying for IDEA School of Design?
Feel free to send an email and ask a question. The more you know the easier it is to make a decision. When it comes to your career the IDEA program is really great at helping people market themselves which is crucial these days. You are a brand. But, don’t be afraid of looking stupid and just be yourself, stay a good person. We choose to be creative because we enjoy it, remember?