Ashley Visvanathan's immersive summer 2017 internship at Vancouver's Toolbox Design
by Ashley Visvanathan, Grad 2020
I knew I wanted to trade my usual summer job at a restaurant for a chance to cut my teeth in a studio. Thanks to a very kind instructor and a generous studio President, Toolbox Design became my home from 9 to 5 this summer.
The folks at Toolbox really understand how to create a worthwhile intern experience. As well as giving me projects to work on, they allowed me to participate in many of the goings-on around the studio. I attended video and photoshoots, joined client meetings, sat with production designers, and brainstormed with copywriters.
Being immersed in the day-to-day requirements of a designer, I realized just how well IDEA has armed me with the skills I need to do my job. The assignments and skills taught in the Bachelor of Design program reflect what I was asked to do in the studio. The internship also gave me a chance to take note of the skills I need to sharpen to become a more valuable studio member.
Interning at Toolbox validated my career pursuit. Before working in a professional setting, I wasn’t sure what I was capable of, and the internship gave me the confidence to lean into my work more self-assured.
The most valuable part of my internship was the people I met. Having exposure to people who were at all stages of their design careers and tapping into their lived experiences was invaluable. Many of those I met are now willing to vouch for me, set up meetings, or write reference letters after having spent a summer together. I saw how so much of this industry is based on the network of people you surround yourself with.
Today's layered media landscape calls for a Renaissance approach. So we’re media gurus, digital sufis, luxury trend-watchers, and cultural clairvoyants. We keep an eye on the whole zeitgeist, and measure our work against broad trends, shifting paradigms, and key metrics relevant to the case at hand. All to get your brand to beyond.
Find out more about the studio at toolboxdesign.com