All in Branding

Alex Maertz is growing her own little business in the creative village of Cumberland

Alex Maertz graduated from IDEA School of Design last year, got married and moved to Cumberland, BC. She is currently finishing off illustrating her first children’s book, The Girl and Her Sun, coming out late Spring 2019.

In this grad spotlight, Alex shares her process illustrating children’s books and how she is growing her own little business on Vancouver Island at her makeshift standing desk in her kitchen using a cardboard box from Costco for ergonomics. Catch up with Alex and her dog!

Rachelle Hynes combines creativity, sports, nutrition, health, creative writing and videography into her Zesty Life!

Freelance designer Rachelle Hynes graduated from IDEA School of Design in 2009. Her advice to design students is to “trust your gut” and “integrate YOUR uniqueness into whatever path you choose”.

We recently caught up with her about her journey as creative director, designer and thought-leader in Vancouver to her “deep passion to do something more and something with a richer purpose”.

Read Rachelle’s story about her new Zesty Life in Squamish, BC!