All in Branding

Joelle Lawrence’s practicum journey at Will Creative in the DTES of Vancouver’s Strathcona

Joelle really enjoys the general atmosphere of Will the most. Tucked away in the DTES of Strathcona, Will is a mid-sized creative studio that focuses on branding.

For the past few weeks Joelle has been working on creating a brand audit presentation for a university among other projects including creating accessible documents.

She says it's given her good practice at presenting and learning how much information to go over depending on your audience. She has learnt that it’s valuable to be extra clear and concise with what you’re saying, and check in with the client to make sure they’re following along. "It’s also valuable to be able to adapt and remain professional because shit happens!" she writes.

Read her story!

Shanene Lau (IDEA18)—Junior Designer at Cossette Communications

Shanene Lau’s practicum last year turned into an internship and then a job as a Junior Designer. In this Grad Spotlight, Shanene shares her advice to art school students regarding “paralyzing fears”, making decisions and concludes “Remember that you already have everything you need, in here *points to heart*”. Catch up with Shanene!

Alex Maertz is growing her own little business in the creative village of Cumberland

Alex Maertz graduated from IDEA School of Design last year, got married and moved to Cumberland, BC. She is currently finishing off illustrating her first children’s book, The Girl and Her Sun, coming out late Spring 2019.

In this grad spotlight, Alex shares her process illustrating children’s books and how she is growing her own little business on Vancouver Island at her makeshift standing desk in her kitchen using a cardboard box from Costco for ergonomics. Catch up with Alex and her dog!

Rachelle Hynes combines creativity, sports, nutrition, health, creative writing and videography into her Zesty Life!

Freelance designer Rachelle Hynes graduated from IDEA School of Design in 2009. Her advice to design students is to “trust your gut” and “integrate YOUR uniqueness into whatever path you choose”.

We recently caught up with her about her journey as creative director, designer and thought-leader in Vancouver to her “deep passion to do something more and something with a richer purpose”.

Read Rachelle’s story about her new Zesty Life in Squamish, BC!